More than a frosted pastry

Today over our lunch of frozen dinners and soup from a box, we discovered that like many members of our generation, rather than select our breakfast treats based on nutritional content, we opted for sugar and artificial colors. And what better breakfast treat for diabetes than...

POP-TARTS!

Toast them, micro them, or eat them plain. Pop-tarts have been a staple for over 20 years of delicious breakfast.

Do you remember that kind that had purple frosting with blue swirls? We couldn't. So...of course we went to poptarts.com.

But wait. a mandatory login? What's this? Turns out Pop-tarts is full of advergames to satisfy any pop-tart aficionado. Naturally we got drawn into the world of breakfast games and only after several attempts to get our pop-tart avatar to jump over a boiling vat of orange juice, did we decide to continue our task of figuring out that pop-tart flavor.


On to the Kellogg website. Did you know that there is an entire line of poptart flavors? They have everything from Orange Cream to Chocolate Banana Split to Vanilla Milkshake pop-tarts. Turns out, the kind we wanted was Wild! Berry flavor. mmm. And in fine work of website genius, the Kellogg pop-tart website shows you where you can find the nearest retailer that sells each individual flavor.


So after a successful lunch, we congratulate you Pop-tarts for being more than just a feast of champions but for catering to your consumer (namely children under 10) and parents willing to concede to unhealthy eating habits.

And so it begins.

An introduction of sorts:

I like to pretend I don't believe in love, if only for the purpose of delusion and protection from disappointment; Sam likes to claim he didn't laugh and cry and feel any wire-walking inspiration from Man on Wire. (Ok, I made up the crying part.) If I never hear the word hegemony again, it will not be soon enough. But if you need to hear some harsh words, "tough love" Sam is your therapist for the minute. Sam microwaves his Pop-tarts; I eat them in any form, from straight from the fake foil to curled from a microwave to beautifully browned from a toaster. Just as long as the edges--my favorite part--aren't burnt, I'll take them any way.

We both have earned a paycheck from walking backwards and can give you a tour of the University of Minnesota in our sleep. Perhaps we have.

And just watch: someday we'll be discovered, if for nothing else than our dazzling personalities...

-M