NEWS ALERT: Diet drinkers, You're not a man

I'm going to continue on with another Pepsi rant and not just because i was raised a Coke kid (coca-cola, that is...)

Pepsi, in a swift move, is now marketing its Pepsi Max brand to men because apparently "men can take anything except the taste of diet cola."

Hold the phone...really?

Pepsi marketing director Tony Thomas claims that men do not buy into the diet concept as it is a taste and image compromise and apparently men can be a little shy when asking for Diet Pepsi as they think it's not masculine enough.

what the hell.

Since when has pop had gender attached to it? Now there are several products out there that do have gender connotations (such as alcoholic beverages), but no one really judges a guy for drinking diet pepsi or diet coke, or a girl drinking regular pepsi or coke. And regardless of appearance, for taste, Pepsi Max is really just diet pepsi in a black can.

are we really heading back to that age of the atomic family when the woman stays at home and the man is the breadwinner? because apparently....men can no longer drink diet soda without being socially scrutinized.

Thank god i drink regular coke.

Refreshed?

Ahh. Superbowl Sunday. That magical day of the year when thousands of Americans glue themselves to their television sets to either catch the game or to analyze the newest commercials.

This year I was struck by Pepsi's generation ad featuring Bob Dylan's song "Forever Young."




Don't get me wrong, I love Bob Dylan, but I felt the song didn't exactly fit with the commercial. Wouldn't it have been more interesting to watch the commercial that compares things that are exactly the same 40 years ago as they are today with "Time's they are a changin'" as the background music? And for a company whose new advertising campaign is "Refresh everything" i was struck by familiarity of it to the "generational theme" that was pepsi's superbowl ad in 2002.




Needless to say, i did not find the new superbowl ad very refreshing. Though I do believe the you have the right idea pepsi with your new year's eve ad.