Refreshed?

Ahh. Superbowl Sunday. That magical day of the year when thousands of Americans glue themselves to their television sets to either catch the game or to analyze the newest commercials.

This year I was struck by Pepsi's generation ad featuring Bob Dylan's song "Forever Young."




Don't get me wrong, I love Bob Dylan, but I felt the song didn't exactly fit with the commercial. Wouldn't it have been more interesting to watch the commercial that compares things that are exactly the same 40 years ago as they are today with "Time's they are a changin'" as the background music? And for a company whose new advertising campaign is "Refresh everything" i was struck by familiarity of it to the "generational theme" that was pepsi's superbowl ad in 2002.




Needless to say, i did not find the new superbowl ad very refreshing. Though I do believe the you have the right idea pepsi with your new year's eve ad.