I'm going to continue on with another Pepsi rant and not just because i was raised a Coke kid (coca-cola, that is...)
Pepsi, in a swift move, is now marketing its Pepsi Max brand to men because apparently "men can take anything except the taste of diet cola."
Hold the phone...really?
Pepsi marketing director Tony Thomas claims that men do not buy into the diet concept as it is a taste and image compromise and apparently men can be a little shy when asking for Diet Pepsi as they think it's not masculine enough.
what the hell.
Since when has pop had gender attached to it? Now there are several products out there that do have gender connotations (such as alcoholic beverages), but no one really judges a guy for drinking diet pepsi or diet coke, or a girl drinking regular pepsi or coke. And regardless of appearance, for taste, Pepsi Max is really just diet pepsi in a black can.
are we really heading back to that age of the atomic family when the woman stays at home and the man is the breadwinner? because apparently....men can no longer drink diet soda without being socially scrutinized.
Thank god i drink regular coke.
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